Google provides some wonderful resources for insurance agency marketers, most of which are totally free. Google My Organization (Google Areas): For small companies, especially people offering inside of their community, Google My Enterprise is a excellent area to be.six. Google Alerts: Observe your company, marketplace, or any subject of desire with this basic and easy to use device.7. Google Webmaster Equipment: This is a package of useful technical equipment, this sort of as HTML Enhancements and Fetch as Google. They are listed below as #8 and #nine.eight. Google Mobile Friendly Take a look at: Is your insurance policies agency web site mobile welcoming? How does it seem on an Android? Are there any cell connected troubles with the web site? Use this free of charge resource and find out.
nine. Google Webpage Velocity Insights: All sites can increase their load pace, from compression to coding. This quick device will yield multiple tips to improve your website velocity.ten. Google+ Organization Page: It truly is cost-free, relatively straightforward to create, owned by Google, and your Google My Company listing will website link to this page.I would be reticent if I didn't mention Google's prime insurance company advertising and marketing device - YouTube. YouTube, owned by Google since November, 2006, delivers companies a superior platform to share recorded webinars, government briefings, movies, and whiteboard video clips.Insurance policies brokers and brokers lacking the time, resources or staffing to attain their advertising and marketing targets can consider outsourcing their initiatives to a proficient insurance coverage agency marketing agency. Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let's review these top 10 tips when it comes to improving your insurance agency search engine optimization.
Know Your Keyword Phrases Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.
Review Other Insurance Agency Websites Many agencies and brokers don't do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website. seo agency tools